Shopping & Feed Management
Increase revenue and reduce cost of sale through tailored Google Shopping campaigns. Feed optimisation, merchant feed audits and CSS — all run in-house with daily monitoring and director-level eyes on your account.
What We Do
Display your online products to the masses through a product discovery experience. Sell more through shopping ads, with all vital product information, prices and features at a click — vital for any eCommerce store.
Want to dominate Google Shopping? The best-optimised feeds get first dibs on the most valuable searches. We optimise your feeds to the highest standard and generate better results — especially if your feed has been treated as an afterthought.
Auditing your merchant feed is one of the most important actions in Google Shopping. Our audit highlights areas that need improvement in your feed — and running these regularly is essential to improving feed and shopping campaign performance.
Since 2017, Google Shopping has had to buy traffic from Google at a 20% mark-up — and most Google Ads customers have no idea. As a Comparison Shopping Service partner, we recover that margin and put it back into your campaigns.
Our Approach
Get your Merchant Centre set up to best practice to allow for a structured campaign build. Optimisation of your product feed is imperative — and where most accounts quietly leak revenue.
Structure your campaigns with best practice at the forefront. Full product analysis and competitor research on pricing and auction insights tell us where to bid hard and where to hold back.
Daily, weekly and monthly checklists, plus bi-weekly and monthly catch-ups to identify low-stock issues, seasonality and new product introductions before they hurt performance — ready to scale when the campaign foundations are firing.
Our Work
Why Everything Digital
We increase revenue and reduce cost of sale through tailored Google Shopping campaigns. With many accounts flourishing through our tried-and-tested methods coupled with best practice, you can be confident we'll be forging a long-term relationship — our results speak for themselves.
Shopping is its own discipline. Our team lives in Merchant Centre, Shopping and CSS — not split across a dozen other channels.
Every account has senior eyes on it. No juniors learning on your spend.
Daily, weekly and monthly checklists keep performance steady — we catch low-stock and seasonality issues before they cost you sales.
Proven methods built on years of running Shopping and feed work for established eCommerce stores.
Cost of sale, auction insights, product indicators — you'll see real numbers on real campaigns, not vanity metrics.
Client Feedback
Everything Digital have been with us a long time. After an in-depth analysis of our Shopping account they rebuilt our feed and campaign structure properly — the difference in product visibility was immediate.
"Referred in by another happy client. The way they handle the Merchant Centre and feed is night-and-day from where we were."
"Replace this with a real client quote — placeholder copy in brand voice."
Common Questions
Auditing your merchant feed is one of the most important actions to take when paying for ads through Google Shopping. Our reports highlight exactly what needs improving in your Shopping feed — from disapprovals to attribute gaps to product indicator issues.
Comparison Shopping Services. Following EU Commission regulations from November 2017, Google Shopping and CSS partners must operate separately. Running through a CSS partner can mean lower CPCs while keeping prime placements — we'll advise during your audit.
Daily, weekly and monthly checklists are completed on every account, with bi-weekly or monthly catch-ups to identify low-stock issues, seasonality and new product introductions.
Yes — getting your Merchant Centre set up to best practice is the foundation of every Shopping engagement, and it's where we always start.
Request your free audit below or book a call with one of our Shopping specialists on 0113 831 3666.
Get Started
New to Google Shopping or a seasoned veteran? Our specialists work closely with you alongside one of our Directors — you're not just a number. We'll audit your account and unpick the bad practices and wasted spend that creep in. Call us on 0113 831 3666.
